Grace Tai
Player-coach design leader who scales for growth. Can flex up or down as needed, from a solo designer to leading a team of 10.



15+ years of experience
10+ years in UI/UX design
8 years leading teams

AI Health Tracker App

Used Claude to design and build a personal symptom-tracking app

AI Health Tracker App case study

Subscription strategy

Led a GTM subscription strategy that unified two companies' product suites

Subscription strategy case study

In-app subscription sign-up

Translated subscription strategy into an app-first, conversion-focused flow

In-app subscription sign-up case study

Till brand book

Built a brand book to guide a fintech's shift to direct-to-consumer marketing

Till brand book case study

AI research repository

Built a custom GPT to make years of user research instantly accessible

AI research repository case study

AI calendar app

Used Claude to build and deploy a scheduling app in 90 minutes

AI calendar app case study interface showcasing a scheduling flow

New product launch

0 to 1 launch of a new fintech investment account for kids

New product launch case study interface showcasing clean product cards and modern typography

Interactive returns chart

Dynamic chart to answer the top user product question

Modern e-commerce mobile app interface showcasing clean product cards and elegant typography

User archetypes

Define user behavior to unlock funnel personalization

Modern e-commerce mobile app interface showcasing clean product cards and elegant typography

indicates AI usage