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A little about me 👋

Call me a Swiss Army knife—I can do a bit of everything, flexing up and down as needed. As a player-coach, I can comfortably lead a high performance team, build a company strategy, design a new flow, or create a new brand identity—whatever the business requires.

I oversee Product, Design, UX Research, Product Marketing, and Brand across in 2 different verticals (Financial Services and Insurance)—and am currently working on integrating a newly acquired product.

My superpower is leading my teams to move with speed and clarity through laser-focused prioritization and operational execution. This skillset has allowed me to be promoted from Director to Senior Director to VP level in just 4 years.

My current role 📍

I'm currently the VP of Product & Design at Fabric, a fintech startup that was acquired in 2022 by Western & Southern, a Fortune 300 insurance and financial products company. The company was rebranded as Fabric by Gerber Life. Since the acquisition, Fabric continues to run as an autonomous 50-person company within the larger organization.

Fabric is currently in the process of merging with the newly acquired Till Financial brand—I’m leading overall strategy, new mobile app designs, and branding.

  • Lead a team of 10, encompassing Product, Design, UX Research, Product Marketing, and Brand.
  • Currently leading the launch of a new subscription platform and mobile app experience for Q1’27
  • Built the Product Design and UX Research functions from the ground up.
  • Launched three new 0-to-1 products and a 1-to-n mobile app experience, growing user acquisition by +10x
  • Implemented a new design system, improving design consistency and reducing time to market.
  • Oversee the design budget, managing headcount and freelancer spend.
  • Key member of the executive team, reporting to the CEO, setting company strategy and OKRs, growing EBITDA +25%.
  • Promoted from Director to Senior Director to VP in 4 years, expanding scope from Design to UX Research to Product and Product Marketing.

My AI Philosophy 🤖

I believe AI is a game-changer for enhancing human creativity, but it's not a shortcut for ingenuity and strategic thought. I'm a strong supporter of responsible AI usage on my teams, specifically when it can increase productivity, to get us from idea to prototype to code faster, with a goal of solving human problems with human-led solutions.

As AI continues to change the landscape of product and design, this section is continually evolving. Right now, here are the tools that I use most often in my daily workflow:

Design

Figma Agent + Make
Claude Design
Lovable
ChatGPT
Magic Patterns
Whimsical

Product

Claude
ChatGPT
Magic Patterns

Coding

Claude Code
VS Code

Productivity

Slack
Google Suite
Claude
Notion
Granola AI
Whispr Flow