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A little about me 👋

I’m a product design leader who thrives in fast-moving environments—especially when there’s an opportunity to build and scale design teams and operations.

I focus on growing high-performance teams, shaping process and culture, and collaborating cross-functionally to drive product impact. While I lead with strategy and compassion, I also stay close to the craft: my Figma is always open, and I am not afraid to jump into a design or help the team build out a new flow.

My current role 📍

As the VP of Design at Fabric, I joined the 50-person startup in 2021 and built the Product Design and UX Research functions from scratch. I also led the company through a successful acquisition and rebrand to Fabric by Gerber Life in 2022.

  • Lead a team of 6, including 2 Lead Product Designers (hired at Product Designer level, coached through 2 rounds of promotions).
  • Built the Product Design and UX Research functions from the ground up, while also managing Brand Design and Content.
  • Launched 2 net-new products and a mobile app, growing revenue by >10x.
  • Implemented a new design system, improving design consistency and reducing time to market.
  • Oversee the design budget, managing headcount and freelancer spend.
  • Set company strategy and OKRs as a core member of the leadership team, growing the business by 150%.
  • Promoted from Director to Senior Director to VP level in 4 years.

MY TOOLKIT 🧰

Design

Figma / FigJam Whimsical Framer LottieFiles Miro Adobe Creative Cloud

Research

UserTesting.com Amplitude LogRocket Hotjar VWO Google Analytics

Dev & collab

Jira / Confluence HTML / CSS GitHub Visual Studio Code Asana / Trello Contentful Webflow

AI

Figma Make ChatGPT / DALL-E Claude Sonnet 4 v0 by Vercel Midjourney Adobe Firefly Image HeyGen video generator