I led as both the lead designer and the PM on this 1-to-n improvement to our mobile app onboarding experience, which introduced notifications and app tracking transparency.
We had one chance to get users to opt-in to notifications and app tracking transparency (ATT) on the mobile app. If a user declined either prompt, we could not surface it again, which would hinder the ability of the business to market to users.
We were given 2 weeks to design and test a new onboarding flow
To mitigate, we focused on the most essential screens and user flows.
We had only 1 engineer and 1 sprint available for development
To mitigate, I designed a simple flow with minimal screens and interactions.
Competitive audit
Wireframes, user testing, iterations, final hi-fi designs
Feedback from cross-functional teams and stakeholders
Design review with Engineering team
I researched the way other companies handled notifications and ATT to establish patterns that users were used to seeing.
I used Mobbin to view onboarding flows from other companies and identify the patterns that would work best for our mobile app user.
The first iteration of the onboarding flow featured the new notification and app tracking transparency screen and focused on the flow, an interactive pop-up drawer, and the content.
I reviewed my initial design with the design team for feedback during design crit.
Because notifications and ATT were marketing-specific requests, I also reviewed designs with the Marketing team.
Outcomes:
We tested designs with users on usertesting.com.
Testing results:
Given the strong results overall and the tight timeline, I felt confident moving forward with the designs.
I reviewed updated designs with the engineering team, for feedback on interactions and edge cases.
We identified:
Engineering was unsure if they could make the drawer interaction work in the time allotted, so I created a secondary option featuring full-screen takeovers as an alternative.
Unfortunately, this project was deprioritized as the company shifted focus away from the mobile app experience, but the final design remains ready for development. View the prototype here.
